Donation Letters: Raise More Funds By Thinking Like Your Donors

By Alan Sharpe

One of the shortcomings of direct mail fundraising is that donors are usually thought of as numbers and not as people. Each donor or member in the database has a unique donor number that identifies that individual. You and I are tempted to examine each donors giving history in terms of frequency, recency and monetary value, all measured with numbers (years, months and money).

We then lump donors in categories and give them impersonal labelssuspect, prospect, major donor, lapsed donor, lybunt (a donor who gave last year but unfortunately not this year).

So the temptation when raising funds with appeal letters is to think of donors in terms of what they can do for the organization monetarily. To think of them as numbers. And yet donors who feel treated this way will not remain your donors for long. Todays donors give to charitable organizations for specific reasons, not simply because they have money to give.

The secret to building long-term, profitable, mutually beneficial relationships with donors is to think the way donors think.

[youtube]http://www.youtube.com/watch?v=7KYq5xUvm1Y[/youtube]

Donors give for dozens of reasons. Some of them rational. Some of them irrational. But behind most decisions to support a worthy cause with a financial gift is a classic motivator. Once you understand what motivates donors to give, you are in a better position to ask them in the right way for the right amount at the right time for the right cause.

Here are three of the main reasons that donors respond to direct mail appeals:

You thanked the donor for the last gift

There are two times to thank donors. One is immediately after you receive their gift. You thank them by mailing a gift acknowledgement letter, note or card. (Or you phone them, which is even better.) The second time is in the next appeal letter that you mail. Somewhere in that letter, preferably somewhere in the first few paragraphs, thank your donor for the last gift you received from them. Like you, donors who feel appreciated are more likely to give again.

You asked them for a gift

This sounds like a self-evident fact, but its one of the basic tenets of fundraisingpeople give because they are asked. Which means people dont usually give unless they are asked, and until they are asked. Many development officers can tell stories of major donors they have approached who, when asked for the first time for a large donation, gave immediately. They would have given sooner. But they were not asked sooner. Your donors expect you to ask for a donation. If you do not ask them for a donation, they assume that you do not need their donation. And if you dont ask, be sure that someone else will.

You showed the donor a way to make a difference

You dont get prospects to come over to your side by explaining the many reasons you deserve support. You get prospects to join you by offering them an exciting, interesting problem to solve, says Conrad Squires in his book Teach Yourself to Write Irresistible Fund-raising Letters. Amen.

2006 Sharpe Copy Inc.

About the Author: Alan Sharpe is a professional fundraising letter writer, instructor, coach, author and newsletter publisher who helps non-profit organizations to raise funds, build relationships and retain loyal donors using cost-effective, compelling, creative fundraising letters. Sign up for free weekly tips like this at

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French parliamentarian questions Jacques Chirac’s Elysée budget

Thursday, October 6, 2005

A member of the French National Assembly, René Dosière, denounces the “opacity” in the budget of the Élysée Palace, the office of the President of the French Republic.

According to him, the president’s real budget is approximately three times the budget given for his services in the yearly national budget voted by the French Parliament, because many employees and services are provided by other ministries and public services free of charge to the presidency, and thus are counted in other budgets. As an example, the French Ministry of Defense provides republican guards and other soldiers, as well as aerial transportation; the Ministry of Foreign Affairs funds official foreign trips; and repairs, furnitures etc. to presidential offices are funded by the Ministry of Culture. Mr Dosière reports that in 2003, the total spending was 82.6 million Euros, while the official budget of the presidency was 30.5 million.

Mr Dosière started inquiring about presidential expenses about four years ago, and since then has been a critic of the opacity of accounting at the presidency. In order to obtain the necessary information, he has had to ask numerous questions to the executive and administrations.

In addition, he points out that the official budget of the presidency has boomed under Jacques Chirac’s term: between 1995 and 2005, it climbed from 5,21 millions to 26,14 millions. In 1995, the president also had at his disposal some “secret funds”, the total amount of which was voted by parliament, but which could be spent at his discretion. “Secret funds” were originally meant to fund specific missions that could not be funded within the exacting rules of public accounting, such as secret operations abroad, but they gradually also came to serve to pay various gratifications to government officials. Since 2002, secret funds have been cut and are reserved for paying for secret operations, while services that used them for normal operations were given special compensation. In 2005, the special compensation for the presidency was 5.5 million Euros.

In 2001, the French Parliament voted a law known as the LOLF (Loi d’orientation relative aux lois de finances) reforming the budget system, with a timetable for gradual implementation. This law mandates that any public spending should be traced to an identifiable “mission” of government.

Sam Brownback on running for President, gay rights, the Middle East and religion

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Monday, October 15, 2007

Sam Brownback is perplexed. The U.S. Senator from Kansas and Presidential candidate is a Republican whose politics—he is against marriage for gay people, he is against abortion, and he has a clean image in a party tainted by scandal—should speak favorably to the party’s base. But it has not. “I’m baffled by that myself,” Senator Brownback told Wikinews reporter David Shankbone. “We haven’t been able to raise money.”

A recent poll in Iowa has put him in eighth place, with 2% supporting his campaign. “If we don’t finish fourth or better in Iowa…we’ll pull out.”

Senator Brownback’s relationship with God infuses almost every answer you find below. Although he doesn’t feel “competent” to explain why God would dislike gays, he does feel strongly that allowing two men or two women to enter into the union of marriage will destroy it for heterosexuals. Pointing to the research of Stanley Kurtz at the Hoover Institution, Brownback asserts that Northern Europeans have “taken the sacredness out of the institution.”

In the interview, Senator Brownback discusses the tug-and-pull that befalls him when his constituents show up at his office and say, “Look, I’m a conservative, but we need this bridge, we need this subsidy, we need this hospital.” Brownback feels this spending system needs to be changed; however, when it comes to energy policy, Brownback is there for his constituents. David Shankbone asked the Kansas Senator, a supporter of cellulosic ethanol, why he doesn’t support the lowering of tariffs on sugar since sugar ethanol delivers 8 times the energy output of cellulosic ethanol. Brazil, in particular, has become energy independent because of its sugar ethanol program. It’s cheaper to produce, and there is vastly more bang for the buck in sugar fuel than in corn fuel; an entire country no longer needs to import oil because of it. Federal tariffs currently make sugar ethanol too expensive in the United States. “You’re going to kill the ethanol industry here just as it gets going,” was Senator Brownback’s response. However, there is a debate over whether the process to make corn ethanol uses more energy than the ethanol itself produces.

Below is David Shankbone’s interview with Senator Sam Brownback.


Contents

  • 1 On running in and possibly leaving the Presidential race
  • 2 On the role of religion in the Presidential race
  • 3 On the culture of life
  • 4 On the Iraq War and the Middle East
  • 5 On gay rights
  • 6 Brownback on Brownback
  • 7 On environmentalism and energy
  • 8 On Wikipedia
  • 9 Sources

2008 Computex Preview: WiMAX, threat? opportunity?

Thursday, April 17, 2008

2008 Computex Taipei (a.k.a Taipei International Information Technology Show), the second largest IT show in the world, will start on June 3 to 7 at the TWTC Hall 1 & 3, Taipei International Convention Center (TICC), and TWTC Nangang, in conjunction with 2008 WiMAX Expo Taipei, which will start earlier at the Taipei Show Hall 2. With two IT-related industry shows will be concurrently showcased in different venues, it will bring on many convergences and opportunities for networking and mobile-related industries worldwide including Taiwan.

Since the Taipei Computer Association, Ministry of Economic Affairs (MOEA), and Industrial Technology Research Institute preliminary imported the “WiMAX Forum Showcase & Conference” into the TICC, WiMAX-related topics were mostly focused by several worldwide media and industrial elites. In extremity, some technologies and solutions like eSNG, wireless medical care, wireless transmission, and mobile entertainment were showcased there. And the MOEA also signed MOUs with 5 world-class WiMAX companies to help the networking industry last year in Taiwan.

Even though the signing of MOUs and new technologies will bring opportunities for WiMAX-related industries, and the mobile devices will be progressively popular in the future and more slim like an UMPC, but some companies from information security industry were worried about the future trend because of invisible threats on the Internet.

As of “Asia-pacific IT Security Forum” and “IT Security Pavilion” of SecuTech Expo 2008, there were several changes on participation from IT industry, but due to a major impact of “Edison Chen’s photo scandal“, several crisis were exposed with improper habits on modern people when using the Internet.

There were several weak points on IM or P2P software, and USB mass storage devices. For example, Skype, a famous Internet telephony software, progressively became a hacking tool by several fraud groups although several enterprises had awareness on IM software and made several policies to prevent using them. According to a statistic on virus-infected users, even though there were 99% of Microsoft Windows users (infected by viruses), but a minor of 0.03% mobile device (e.g. Windows Mobile, Palm OS, etc.) users shouldn’t be unnoticed. If the infrastructure of WiMAX technology is matured, although it (WiMAX) will bring convergences and opportunities for networking and digital content industries and bring on mobile populations, as the fraud groups updated their crime tools and extended their platform into mobile devices, there will be a lot of risks for mobile and Internet users as they welcomed the WiMAX technology.

It’s a real deal that the WiMAX will bring different kind profits and benefits for different industries, but before the WiMAX became the trend, if Internet users didn’t cultivate proper habits on using the Internet, the WiMAX will still bring on threats for end-users and industries.

Four British energy suppliers face investigation into claims of misselling

Sunday, September 5, 2010

The Office of Gas and Electricity Markets (Ofgem), the regulator of the electricity and gas markets in Great Britain, has launched an investigation into four of the largest British energy suppliers over suspicions that they not be complying with face-to-face and telephone sales regulations. The four organisations facing scrutiny could be fined up to 10% of their annual turnover if it is found that they are breaking sales regulations. Scottish Power, npower, Scottish and Southern Energy and EDF Energy are all to face questioning by the organisation.

Ofgem has urged customers of the four companies to alert the energy regulator, “if they are concerned about the sales approach any domestic suppliers have taken when selling energy contracts, either face-to-face or by telephone,” according to a statement. “As part of the investigation process Ofgem will examine any evidence of non-compliance and consider whether there are grounds for exercising enforcement powers.”

New regulations on sales tactics by energy suppliers were recently introduced, and, Ofgem has said, energy suppliers must be “proactive in preventing misselling to customers both face to face and over the phone. Also, if suppliers are selling contracts face to face they must provide customers with an estimate before any sales are concluded. In most circumstances customers should also receive a comparison of the supplier’s offer with their current deal.” Only one in five consumers consider energy suppliers to be trustworthy, and 61% of people feel intimidated by doorstep sales people from energy companies. According to the organisation Consumer Focus, “complaints have declined since new rules came into effect this year, but suppliers still seem to be flouting the rules. Some customers are still being given misleading quotes and information, which leave them worse off when they switch provider.”

The newspaper The Guardian has reported that “householders are reporting that sales agents working for the energy suppliers are giving them misleading information and quotes which leave them worse off when they switch supplier.” Consumer Focus has said that if energy companies continue to break the rules, they could be banned from doorstep-selling completely. The report goes on to say that “new figures from helpline Consumer Direct show that while the number of complaints has fallen since last year, about 200 cases of mis-selling are being reported each month.” However, Scottish Power said it insists on “the highest standards possible for all of our sales agents”, and npower told the Financial Times that it was “confident that the processes we have in place mean that we comply with our regulatory obligations”. EDF added that it was “fully compliant with all obligations regarding sales of energy contracts”.

According to the regulator, the obligations are serious and must be followed by energy supplies, or they will face “tougher sanctions than those available under more general consumer protection law.” Ofgem has published a guide advising consumers what they should do should an energy salesperson contact them in person of by telephone. Improper sales tactics are still common in the industry—in 2008 an Ofgem investigation found that 48% of gas customers and 42% of electricity customers were worse off after switching supplier on the doorstep. Npower was fined £1.8 million in 2008 by the organisation, and Ofgem insists that they are “committed to taking action” over improper sales activities by energy companies. “Suppliers have existing obligations to detect and prevent misselling and new licence conditions were brought in following our probe to further increase protection for customers,” said Andrew Wright, a Senior Partner of the regulator. “We expect all suppliers to comply with these tougher obligations but if our investigations find otherwise we will take strong action.”

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Head of energy at Consumer Focus, Audrey Gallacher, called the investigation “a welcome step … to address years of customers getting a bad deal on energy prices on their doorstep. While many doorstep sales people will do a good job, the pay and rewards system continues to encourage mis-selling, despite years of regulation and voluntary initiatives. If better advice for customers and enforcement of the tougher rules doesn’t end the flagrant abuse of this form of selling the big question will be whether it should be completely banned.” Christine McGourty, director of Energy UK, which represents the leading gas and electricity companies, said that “the companies involved will collaborate with the Ofgem investigation and are awaiting further details from the regulator. Any sales agent in breach of the code will be struck off the approved energy sales register.” Which? chief executive, Peter Vicary-Smith, has said he considers the situation “shocking”, saying that the investigation “will do nothing to improve consumer trust in energy suppliers. We’re pleased that Ofgem has promised tough measures against any firms guilty of mis-selling. We hope it uses this opportunity to tighten rules around telesales so they are in line with those for face to face sales.”

SNP Westminster Energy spokesperson Mike Weir MP, however, said that the investigation “does nothing to tackle the real problem of fuel prices which leave many Scots facing great difficulty in heating their homes … Rather than tinkering around the edges Ofgem should be looking at how to reduce prices for vulnerable households.” Gareth Kloet, Head of Utilities at Confused.com, one of the UK’s biggest and most popular price comparison services, also welcomed the inquiry. “It is unacceptable for energy companies to mislead customers like this,” he said, adding that Confused.com has previously “urged energy providers to either stop the practice of doorstep selling or make it very clear to households that better deals are available online. There is no reason why door-to-door salesmen can’t show people online deals and even help households switch to them.”

“Our research reveals customers could end up paying £167 more than they need to as door-to-door salesmen are unable to offer the discounts that are applied online. The changes that have been made to date are a welcome addition to safeguard customers; however this review has been much needed for a long time. Hopefully it will mark the end of customers being overcharged and missold,” Kloet continued. “Our message to energy consumers remains the same: they should shop around online to make sure they’re getting the best deal possible and turn these salesmen away.”

Borussia Dortmund announces former Ajax coach Peter Bosz as team’s new boss

Friday, June 9, 2017

On Tuesday, German football club Borussia Dortmund (BVB) announced Peter Bosz as their new head coach. Bosz, who spent one season with the Dutch Eredivisie runners-up Ajax, was to sign a two-year deal with the DFB Pokal winners BVB which runs through June 2019. Ajax’s assistant coach Hendrie Krüzen also was to leave the Dutch side for Dortmund.

The 53-year-old Dutch manager led the the Dutch capital club to a second place finish in the Dutch league Eredivisie, finishing just one point below Feyenoord Rotterdam and won a silver medal in the UEFA Europa League, losing 2–0 against Manchester United.

Bosz’s predecessor Thomas Tuchel led Dortmund to the DFB Pokal victory, third place finish in Bundesliga the last season and a qualification to next season’s Champions League group stage. Two years ago, Tuchel succeded Jürgen Klopp and his side remained unbeaten in the home games. On May 30, days after winning his first trophy with Borussia Dortmund, the club announced Tuchel was sacked with immediate effect via their official website. “‘Unfortunately we couldn’t see a basis for continued work together built on trust with a successful outlook in the current personnel constellation.”, the CEO said.

Edwin van der Sar, Ajax’s General Manager said, “I have mixed feelings about this transfer. When we brought Peter in to Ajax last summer, it wasn’t our intention that our partnership would end after just one season. Especially in the Europa League, we’ve had an amazing season. For our players, and our coach, that has attracted extra attention from clubs in top European competitions. But we couldn’t go so far as to bind him to his contract, and we worked out a good deal with Dortmund. It’s now up to us, prior to the start of the pre-season, to sign on a good successor.”((nl))Dutch language: Ik heb gemengde gevoelens bij deze overgang. Toen we Peter vorige zomer naar Ajax haalden was het niet de bedoeling dat na één jaar alweer een einde zou komen aan de samenwerking. We hebben, met name in de Europa League, een geweldig seizoen neergezet. Net als bij onze spelers trekt dat ook voor de trainer de aandacht van clubs uit de Europese topcompetities. Het ging ons te ver om hem aan zijn contract te houden en we zijn er met Dortmund goed uitgekomen. Het is nu aan ons om, voordat de voorbereiding begint, een goede opvolger te contracteren.

Under former coach Thomas Tuchel, Borussia Dortmund’s key players ?lkay Gündo?an, Henrikh Mkhitaryan and Dortmund then-captain Mats Hummels left Signal Iduna Park last season, but signed Ousmane Dembélé, André Schürrle, Marc Bartra and Mario Götze.

This season, Dortmund signed Ömer Toprak, Mahmoud Dahoud, Dan-Axel Zagadou and Maximilian Philipp.

Selecting The Best Divorce Law Firm Monmouth County

byAlma Abell

When it comes to getting a divorce, no one is a winner. However, you not only need to get the best resolution, but you also need to guard yourself and your children’s interest. This is the best way to get on with the rest of your life. Therefore, hiring the services of a divorce lawyer from the best divorce law firm Monmouth County is essential. Choosing the best could be the best decision that you make for your family.

There are some things that you need to keep in mind.

  • Your divorce attorney should not defend both you and your spouse. It is not possible, even for a legal professional, to be neutral to both parties in the case. However, while it is possible for a divorce law firm Monmouth County to represent one party with the other party continuing without a lawyer, you should be extremely wary of a lawyer that can represent both sides of the divorce case.
  • Your Monmouth County divorce lawyer is not your personal therapist. If you have any unattended to psychological and emotional issues, this is not the person to talk to. The divorce law firm is there to assist you in legal matters. Your divorce attorney is not a priest or a minister. If it is spiritual advice you need, your divorce lawyer is not going to make the cut. Hire the right professional for the right job.
  • Making the right choice of a divorce attorney can assist you in regaining your financial security. On the other hand, choosing the wrong lawyer can result in one losing assets that one should have retained. A competent divorce law firm will ensure that in addition to retaining your assets, you also keep your parental rights or custody of your children.
  • It is imperative that you choose a competent and experienced divorce attorney who will walk you through the entire case and respect your needs and interests in these trying times. A number of residents in Monmouth County change attorneys several times before the conclusion of the case as a result of not putting adequate time and effort into choosing the most suitable divorce law firm to represent them in the divorce case.
  • Some of the things that the firm you hire will help you figure out include parenting schedules, child custody, financial responsibilities, retirement finances, property, life insurance, debts, and spousal support. It is, therefore, imperative that you choose a divorce law firm that is knowledgeable in family law – a firm that is comfortable with cases that are similar to yours. Read online reviews on the law firm’s website and independent review sites to see what previous clients say about it.

When filing for divorce, hire an experienced and skillful Monmouth County divorce law firm to ensure your interests and rights are protected

Wikinews interviews You-peng Wang of Taipei Electrical Commercial Association

Sunday, November 11, 2007

Besides becoming a political stomping ground for the Pan-Green and Pan-Blue coalitions, there are other changes from past years of Taipei Audio Video Fair (TAVF). With those changes in mind, Wikinews reporter Rico Shen interviewed You-peng Wang, chairman of the Taipei Electrical Commercial Association (TECA), the main organizer of TAVF, about the 60th year anniversary of TECA and the changes to the show.

Rapper Proof (D12) shot and killed outside Detroit nightclub

Tuesday, April 11, 2006

Rapper Proof, born Deshaun Holton, was shot and killed on April 11, 2006, at approximately 4:30 a.m. EDT (0830 UTC) at the Triple C Club on 8 Mile Road in Detroit.

Proof was known for his work together with his good friend Eminem and his group D12.

Another man was shot shortly afterward, and was taken to St. John Hospital.

On April 12, 2006, Mario Etheridge, 28, of Detroit turned himself in to the police, having been named by several witnesses. Mario was allegedly a bouncer at the club. “Police said he is a cousin of Keith Bender Jr., the bouncer who was allegedly shot by Proof during the fight.” The fight that started inside the club was reported to be over a pool game. The argument was taken outside where, “A shot was fired in the air, Proof allegedly pistol-whipped Bender, knocked him to the ground and then shot him. Etheridge then allegedly opened fire on the rapper, striking him four times in the head and chest. One week later, Keith Bender Jr. died of his injuries on April 18, 2006.

Official Police reports are yet to determine the series of events which left Proof and Keith Bender, 35, deceased. Bender died 8 days later on April 18, 2006. Following Proof’s death, rapper Snoop Dogg called on fellow musicians to unite, describing the incident as “a loss to the hip-hop community”.

The tributes were led by fellow rapper The Game who was first to comment on the tragedy. The Game remembers how he and Proof became ‘real cool and real homies’ and that ‘Proof will always be remembered and I as well as the Black Wall Street family will keep his memory & his family in our prayers 1’. The second to comment on Proof was long time friend Royce da 5’9″ who was deeply saddened by the death of his good friend. Royce had been a friend of Proof for over 9 years and the two had recently reconciled. Royce echoed the music community, saying ‘He is such loss for the hip hop community…I hope that he will be remembered for the talented artist and great person that he was, and not the tragedy that he fell victim to’.

Eminem was the third to discuss Proof’s death days after his passing, clearly affected by the tragedy. Eminem described Proof as “funny, smart and charming” and said that he would be sorely missed and described him as “the heart and ambassador of Detroit hip-hop”. Eminem said that Proof was, and always will be, his best friend.

Tributes poured out of the UK with Vm2k6 leading the remembrance. Proof’s demise which was mainly overlooked by the UK media was documented and reflected by VM2k6 in which he calls Proof ‘fresh, talented and meaningful, a rarity in Hip Hop today’. He continues saying that Proof had ‘the greatest ability to transfer his experiences and most of all feelings into words’ and finished with the heartfelt line- ‘I guess its only in Death you really begin to shine’.

Several fan videos were released in tribute to Proof, including the hit “Good Die Young” music video which used D12’s 2004 single, which is currently one of the highest discussed and viewed videos on YouTube.com. Many other “slide show” flicks were created, which are appearing all over the internet. The “Good Die Young” clip was produced by RYKE Video Productions.

Proof stated how he wanted to be remembered in an interview with Sohh.com shortly after his album release; ‘I want people to say that I was a true artist’, ‘ That I did it best and stayed true to Hip Hop roots’ and ‘I’d want people to understand I did it for the love not for the charts.’

Twelve injured in Washington after ride at fair topples over

Sunday, April 19, 2009

At least twelve children have been injured after a swing ride at the Puyallup, Washington Spring Fair toppled over.

The ride is called a ‘LollySwing’, which is located in Kiddyland, where the riders sit in swings while the machine spins them around. It is owned by Funtastic Traveling Shows which has been a ride provider for the fair for over 50 years. The accident happened at around 6:30 p.m. (PDT).

Injuries are being described as mostly cuts and bruises, but one child was reported to have been in a neck brace and was taken to a local hospital. Five other children were also hospitalized.

According to one witness, “it just all of a sudden topped over.” The cause is under investigation. The ride has been at the fair for the past five years. Among the seven largest operators of fair rides in Washington, from 2001 to 2007 there were only seven reports of injuries related to mechanical failures.