Banned film ‘The Profit’ appears on Web

Sunday, March 23, 2008

Copies of The Profit, a 2001 film blocked from distribution in the United States due to a court injunction won by the Church of Scientology, appeared on the Internet Friday on peer-to-peer file-sharing websites and on the video sharing site YouTube.

Directed by former film executive Peter N. Alexander, the movie has been characterized by critics as a parody of Scientology and of its founder L. Ron Hubbard. Alexander was a Scientologist for twenty years, and left the organization in 1997. The film was funded by Bob Minton, a former critic of Scientology who later signed an agreement with the Church of Scientology and has attempted to stop distribution of the film. Alexander has stated that the movie is based on his research into cults, and when asked by the St. Petersburg Times about parallels to Scientology and L. Ron Hubbard said: “I’ll let you draw that conclusion … I say it’s entirely fictional.”

The film was released in August 2001, and was shown at a movie theatre in Clearwater, Florida and at a premiere at the Cannes Film Festival in France. A Scientology spokesman gave a statement at the time saying “the movie is fiction and has nothing to do with Scientology”. The Church of Scientology later took legal action in an attempt to stop further distribution of the film. The Church of Scientology claimed that the film was intended to influence the jury pool in the wrongful death case of Scientologist Lisa McPherson, who died under Scientology care in Clearwater, Florida.

In April 2002, a Pinellas County, Florida judge issued a court order enjoining The Profit from worldwide distribution for an indefinite period. According to the original court injunction received by Wikinews, the movie was originally banned because the court found that it could be seen as a parody of Scientology. In his April 20, 2002 ruling on the injunction, Judge Robert E. Beach of the Sixth Judicial Circuit Court in Pinellas County, Florida wrote: “…an average person viewing the film entitled The Profit could perceive that it is a parody of the Church of Scientology”.

“To the extent that any person considered as a potential juror in evaluating any issues involving the Church of Scientology, the process of voir dire provides a fair and complete remedy to eliminate any potential juror that may possibly have been influenced to be less than fair and impartial,” added Beach.

Luke Lirot, the attorney for the film’s production company, announced on the film’s website on April 7, 2007 that “We have absolutely no exposure for any repercussions from the court order,” but that the film was still blocked from distribution due to an ongoing legal battle. Lirot wrote: “all that’s stopping the release of the movie is the legal battle with the partner who was compromised by Scientology (Robert Minton) and is currently using his power as partner to stop the release of the film.”

In an October 2007 article, The Times described the film as “banned in the US because of a lawsuit taken out against it by The Church of Scientology,” and Russ Kick’s The Disinformation Book of Lists included the film in his “List of 16 Movies Banned in the U.S.”. An 8-minute teaser segment from The Profit appeared on the film’s website and on the video sharing site YouTube in February 2008, and an attorney representing Bob Minton sent a letter to Luke Lirot requesting that the film clip be taken down. In a response letter, Lirot wrote that “Rather than damage any asset of the LLC, the short clip merely keeps the film in the public eye, and in a positive way.”

On Friday, copies of the film began to circulate on peer-to-peer file-sharing websites and on YouTube. A link related to the film’s appearance on the Internet on the community-based link aggregator website Digg.com had 3,638 “Diggs” – and hit the front page of the site’s Entertainment section on Saturday.

I had nothing to do with this release at all. But I’m happy it’s out there.

On Saturday, Scientology critic and Emmy award-winning journalist Mark Bunker put a streaming version of the film on his website, www.xenutv.com, and encouraged others to watch and discuss the film on a real-time chat channel. In a video posting to YouTube Saturday, Bunker said “I did not do it. I had nothing to do with it … I had nothing to do with this release at all. But I’m happy it’s out there … people are finally having a chance to see it. A lot of people have been curious over the years and there’s been a lot of interest in seeing the film, so finally you can.”

We have all wanted to see this movie that scientology kept hidden away from us. We have all wondered just how damning could this story be that we were banned from watching it.

On the newsgroup alt.religion.scientology, a poster by the username “Alexia Death” commented on the film’s appearance on the Internet in the context of censorship: “It is out! And so it is a WIN if many people review it even if they say it SUCKS! … Being bad is no cause to allow censorship … And being censored is no cause to assume its good”. A post to the blog Blogsreel commented: “We have all wanted to see this movie that scientology kept hidden away from us. We have all wondered just how damning could this story be that we were banned from watching it.”

In a post on Sunday to the message board attached to the official website for the film, attorney Luke Lirot asked that individuals stop distributing copies of The Profit over the Internet. Lirot wrote: “It has been brought to my attention that several unauthorized transmissions and downloads of this protected work have taken place over the last 72 hours. Such actions are copyright violations and are unlawful. I request that any further distribution and/or dissemination of this important work cease immediately and any copies of the work that have been downloaded please be deleted.” In his statement, Lirot recognized the rights of individuals under the First Amendment to the United States Constitution, but also said that unauthorized distribution of the film “will only serve to harm the goal of vast distribution”.

Blog postings have attributed the film’s appearance on the Internet as part of the anti-Scientology movement Project Chanology organized by the Internet-based group Anonymous, but this has not been confirmed. Wikinews previously reported on international protests against Scientology which took place as part of Project Chanology on February 10 and March 15. A third international protest by Anonymous is scheduled for April 12. Titled “Operation Reconnect”, the third international protest will focus on highlighting Scientology’s practice of disconnection.

Retrieved from “https://en.wikinews.org/w/index.php?title=Banned_film_%27The_Profit%27_appears_on_Web&oldid=4579693”

Items Needed To Bake Cookies}

Items Needed to Bake Cookies

by

JB Cookie CuttersBaking cookies is a hobby many people enjoy. After all, not many can resist a delicious warm cookie straight from the oven. It’s even more enjoyable if you are baking with friends or family members. You might do this during the holiday season, to bring to a friend, or just because you want some cookies. There are some materials that are required for baking cookies, and you should have these items on hand before you get started. These all help your cookies come out tasting delicious.Cookie CuttersIf you are making a sugar cookie, then you will need some cookie cutters. You can find cookie cutters online

that have all sorts of cute shapes and even characters. These will help keep the size of your cookie uniform, which will help them bake evenly in the oven. It will also make the process more fun if you have fondant cutters.

[youtube]http://www.youtube.com/watch?v=UcOQ68I3uUE[/youtube]

Measuring CupsBaking cookies is a science, and that means there is a lot of measuring involved. Measuring cups and spoons are a must. You may think you can eyeball it or use your cups and spoons you have in your kitchen, but if they aren’t made specifically for measuring, you are going to wind up with inaccurate measurements. This is something that can ruin your cookie. Make sure the measuring spoons and cups you use are made for baking and have accurate measurements on them.Mixing BowlsYou are probably planning on making several dozen cookies, which takes a lot of ingredients. Make sure you have mixing bowls on hand so you can mix the ingredients together easily.Rolling PinA rolling pin is required for any cookie you are going to use fondant cutters on. This will help the dough be rolled out evenly, which is important when it comes to baking. You want your cookies to be as consistent as possible so they bake in the same amount of time. Otherwise, you may wind up with cookies that are burned or some that aren’t done in the middle.Oven MittsYou probably know that the cookie sheets are going to be pretty hot when they come out of the oven. You will burn your hand pretty badly if you do not have oven mitts on them. Some people use a towel instead, but this usually won’t offer you enough protection. Have at least one oven mitt that you can use for taking things out of the oven so you don’t wind up burning yourself.Cookie SheetsCookie sheets will help the cookies bake evenly. They are what you will put your cookies on before putting your cookies in the oven. If your cookie sheets are older, you may want to line them with something like parchment paper to help your cookies bake better. If they are newer cookie sheets, then you may not need to do this, although it may help make clean up easier.Fondant cutters, a rolling pin, measuring cups, a mixing bowl, cookie sheets, and an oven mitt are all pretty common things you will need for cookies. Make sure you have them all hand before you get started so you know you have everything you will need. To know more about our products please visit our site at https://www.jbcookiecutters.com/

John Trinh has been writing for 10+ years. He first delved into the world of writing when he wrote his first article for his university’s paper. Since then, John has enjoyed writing about technology, and anything that he thinks he should write about.

Article Source:

eArticlesOnline.com}

Wikinews interviews Adrian Mizher, independent candidate for Texas’ 6th congressional district special election

Wednesday, April 7, 2021

Wikinews extended invitations by e-mail on March 23 to multiple candidates running in the Texas’ 6th congressional district special election of May 1 to fill a vacancy left upon the death of Republican congressman Ron Wright. Of them, independent candidate Adrian Mizher agreed to answer some questions by phone on March 30 about their campaigns and policies. The following is the interview with Mr Mizher.

Mizher describes himself as a senior loan closer on his LinkedIn profile at BBVA USA, a Birmingham-based subsidiary of Banco Bilbao Vizcaya Argentaria. He has lived in Kennedale, Texas for five years and the Dallas-Fort Worth metropolitan area for 16 of the last 24 years. A cum laude graduate of Southwestern Adventist University, he grew up in Philadelphia, Pennsylvania and has lived for eight years in Albuquerque, New Mexico. He endeavours to bring “a never ending fight for fidelity to the Constitution and promotion of our Conservative values”, speaking to Wikinews on matters ranging from the economy to immigration.

An Inside Elections poll published on March 18 shows Republican candidate Susan Wright, the widow of Ron Wright, is ahead by 21% followed by Democrat Jana Sanchez with 17% and Republican Jake Ellzey with 8% with a 4.6% margin of error among 450 likely voters. The district is considered “lean Republican” by Inside Elections and voted 51% in favour of Donald Trump in last year’s US presidential election. This is down from 54% for Trump in 2016’s presidential election, the same poll stated.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_Adrian_Mizher,_independent_candidate_for_Texas%27_6th_congressional_district_special_election&oldid=4616911”

Second case of BSE confirmed in U.S.

Saturday, June 25, 2005

Seven months after suspicions were first raised, United States Agriculture Secretary Mike Johanns confirmed that a second American cow has tested positive for BSE (also known as ‘mad cow disease’), as determined by a lab in Weybridge, England. The department believes that this cow was born in the United States.

The delay in confirmation followed two conflicting test results from last November. The “Western blot” test, which is a more sophisticated test, could have helped reach a final determination, but the U.S. refused to perform it in November. The department’s inspector general, Phyllis Fong, ordered the Western blot test in June without advising Johanns and by the time Johanns found out about it, the testing was under way.

Johanns was annoyed that the round of testing which confirmed “Mad Cow” had been ordered without him being consulted first.”I was asked by the Senate and the president to operate the department,” Johanns said. “I believe, in this area, very clearly, the secretary should be consulted, whoever the secretary is, before testing is undertaken. From my standpoint, I believe I was put there to operate the department and was very disappointed.”

A senior research associate with Consumers Union, Michael Hansen, said USDA officials “almost sound like some Keystone Kops.”

Johanns reassured Americans that they should not be afraid of eating beef, saying: “This animal was blocked from entering the food supply because of the firewalls we have in place. Americans have every reason to continue to be confident in the safety of our beef.”

On June 17, the Associated Press reported: “American cattle are eating chicken litter, cattle blood and restaurant leftovers that could help transmit mad cow disease — a gap in the U.S. defense that the Bush administration promised to close nearly 18 months ago.”

John Stauber, co-author of “Mad Cow USA: Could the Nightmare Happen Here?” said: “Once the cameras were turned off and the media coverage dissipated, then it’s been business as usual, no real reform, just keep feeding slaughterhouse waste. The entire U.S. policy is designed to protect the livestock industry’s access to slaughterhouse waste as cheap feed.”

Critics of the U.S. testing regimen said the fumbles this time increase their concerns about America’s screening process.

“How can we be sure they were really negative?” Craig Culp, a spokesman for the Center for Food Safety asked; “After all, (here is a cow that was) negative in November that is positive in June.”

The companies which render slaughter waste say new restrictions are not warranted. “We process about 50 billion pounds of product annually — in visual terms, that is a convoy of semi trucks, four lanes wide, running from New York to L.A. every year,” said Jim Hodges, president of the American Meat Institute Foundation.

Retrieved from “https://en.wikinews.org/w/index.php?title=Second_case_of_BSE_confirmed_in_U.S.&oldid=2262097”

Cloned cattle’s milk and meat seem safe, according to new study

Tuesday, April 12, 2005

A National Academy of Sciences report (.pdf) last year said that while the milk and meat from cloned animals would not likely make anyone sick, more research should be performed. Now, a new US-Japan study published in the April 11 online issue of the Proceedings of the National Academy of Sciences says that milk and meat from cloned cattle does indeed appear to meet industry standards and appears to be safe for human consumption.

As BBC News reports, the scientists, led by Professor Jerry Yang from the University of Connecticut, compared the produce from two beef and four dairy clones, all derived from a single Holstein dairy cow and a single Japanese black bull, with the produce from normal animals of similar age and breed.

The meat was analysed against more than 100 physiological, tissue and cellular components, while the milk was analysed for protein, fat and other variables. No significant differences between the produce of cloned and normal cattle were found. Higher levels of fat and fatty acids were found in the cloned cow meat, but they still fell within beef industry standards.

While the study showed the cloned produce to be within the range approved for human consumption, the scientists stressed that the research was still in its early stages. Their findings, they said, provide “guidelines” for further research with larger numbers of clones from different genetic backgrounds.

Cloning livestock may one day increase yields by copying those animals that are especially productive and especially resistant to disease.

“The milking production levels in the US are three to four times higher than levels in China; maybe even five times or more compared to cows in India and some other countries,” Professor Jerry Yang told BBC News. “Therefore cloning could offer technology for duplicating superior farm animals. However, all the products from these cloned animals must be safe for human consumption. …and it is a major issue for scientists to provide a scientific basis for the data and information to address this question.”

As USA Today reports, there is currently no law governing the sale of meat or milk from the estimated 1,000 to 2,000 cloned farm animals in the USA. But since 2003, the US Food and Drug Administration (FDA) has asked producers to voluntarily keep the meat and milk of these animals, and that of their offspring, out of the food supply.

Wired News reports that companies like ViaGen and Cyagra, which offer livestock-cloning services, have also been waiting for several years for a final say from the FDA.

“For the United States agricultural industry, (cloning) can reduce the number of cows necessary for milking,” said Jerry Yang “They can have a pleasant environment and produce even more milk.” He also said that cloning cattle from the United States, where genetic breeding is more advanced, could save developing countries 50 years of breeding.

The idea of cloning animals for human consumption is not without its critics. First, there are the welfare concerns, as most cloned animals do not make it to term before being born, and many of those that do are born deformed or prone to illness. The Humane Society of the United States has asked for a ban on milk and meat from clones for just this reason. Second, there is still the concern that healthy clones may have subtle defects that could make their food products unsafe to eat.

As the Washington Post reports, some critics are asking why it is necessary to clone cows that produce huge amounts of milk when surpluses, rather than shortages, are the main problem facing the U.S. dairy industry today.

Retrieved from “https://en.wikinews.org/w/index.php?title=Cloned_cattle%27s_milk_and_meat_seem_safe,_according_to_new_study&oldid=1985417”

Age New Spirituality Inspirational Stories ( Part 122 )

By Vish Writer / Swami Vivekananda

Even in very ancient times the commentators on the Vedanta philosophy formed themselves into the three celebrated Hindu sects of dualists, qualified non – dualists,and non – dualists. The ancient commentaries are perhaps lost; but they have been revived in modern times by the post – buddhistic commentators, Shankara, Ramanuja, and Madhva. Shankara revived the non – dualistic form; Ramanuja, the qualified non – dualistic form of the ancient commentator Bodhayana; and Madhva, the dualistic form.

In India the sects differ mainly in their philsophy; the difference in rituals is slight, the basis of their philosophy and religion being the same. from their interpretations have arisen three systems of philosophy and sects. One is dualistic, or Dvaita; a second is the qualified non – dualistic, or Vishishtadvaita; and a third is the non – dualistic,or Advaita. Of these the dualistic and the qualified non – dualistic include the largest number of the Indian people. The non – dualists are comparatively few in number. Now I will try to lay before you the ideas that are contained in all these three sects; but before going on,I will make one remark — that these different Vedanta systems have one common psychology,and that is,the psychology of the Sankhya system. The Sankhya psychology is very much like the psychologies of the Nyaya and Vaisheshika systems, differing only in minor particulars.

[youtube]http://www.youtube.com/watch?v=x9fuqd50oR4[/youtube]

All the Vedantists agree on three points. They believe in God, in the Vedas as revealed, and in cycles. We have already considered the Vedas. The belief about cycles is as follows:All matter throughout the universe is the outcome of one primal matter called Akasha; and all force, whether gravitation, attraction or repulsion, or life, is the outcome of one primal force called Prana. Prana acting on Akasha is creating or projecting* the universe. At the beginning of a cycle, Akasha is motionless, unmanifested. Then Prana begins to act, more and more, creating grosser and grosser forms out of Akasha — plants, animals, men, stars, and so on.

To get more information visit :

spiritual-simplicity.com

About the Author: Lecturer, entrepreneur and Fortune 500 business consultant, Vish Writer is the author of the Amazon No 1 bestseller, “The Joy of Becoming God”. Visit him at

Spiritual SimplicityThe Real Secret

Source:

isnare.com

Permanent Link:

isnare.com/?aid=191131&ca=Religion

Wikinews interviews Joe Schriner, Independent U.S. presidential candidate

Saturday, April 17, 2010

Journalist, counselor, painter, and US 2012 Presidential candidate Joe Schriner of Cleveland, Ohio took some time to discuss his campaign with Wikinews in an interview.

Schriner previously ran for president in 2000, 2004, and 2008, but failed to gain much traction in the races. He announced his candidacy for the 2012 race immediately following the 2008 election. Schriner refers to himself as the “Average Joe” candidate, and advocates a pro-life and pro-environmentalist platform. He has been the subject of numerous newspaper articles, and has published public policy papers exploring solutions to American issues.

Wikinews reporter William Saturn? talks with Schriner and discusses his campaign.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_Joe_Schriner,_Independent_U.S._presidential_candidate&oldid=4497624”

Home of controversial book publisher set ablaze

Sunday, September 28, 2008

Four people have been arrested on terrorism charges in Islington, London, England, after a suspected petrol bombing on the house of Martin Rynja, owner of book publishing company Gibson Square.

HAVE YOUR SAY
Should books that could be considered offensive to some religions still be published?
Add or view comments

His company recently sparked controversy after buying the rights to publish The Jewel of Medina, a work of fiction by Sherry Jones depicting the Muslim prophet Muhammad and his child bride, Aisha.

The bombing, which occurred in the early hours of Saturday morning, led to the evacuation of the £2.5 million property in Lonsdale Square. Three men, aged 22, 30 and 40, were arrested at 2:25am BST by armed officers, two in Lonsdale Square, and one after being stopped near Angel tube station.

Police comments suggested that the trio had been under surveillance, and that they had advance knowledge of the plot and simply waited for the arsonists to strike, before arresting them.

On Saturday, a woman was arrested for obstructing police during their searches of four addresses – two in Walthamstow, and two in Ilford and Forest Gate.

Speaking earlier this month, Mr Rynja said that “The Jewel of Medina has become an important barometer of our time. As an independent publishing company, we feel strongly that we should not be afraid of the consequences of debate.” Ms Jones commented that she did not intend for her novel to be offensive to Islam. She noted that she “[has] deliberately and consciously written respectfully about Islam and Muhammad.” She “envisaged that [her] book would be a bridge builder” between Islam and the western world.

Retrieved from “https://en.wikinews.org/w/index.php?title=Home_of_controversial_book_publisher_set_ablaze&oldid=3142744”

Oklahoma trooper on leave after altercation with ambulance personnel

Tuesday, June 16, 2009

An Oklahoma police officer is on paid administrative leave, following an altercation with ambulance personnel while they were transporting a patient to the hospital. Trooper Daniel Martin, a member of the Oklahoma Highway Patrol (OHP), was caught on video by his police vehicle’s dashboard-camera in a physical struggle with paramedic Maurice White, Jr. after Martin pulled the ambulance over. Martin had previously passed the ambulance while en route to another call, but came back and pulled over the ambulance. The incident occurred on May 24, and footage from the police dash-cam was released following a tort claim filed by paramedic White.

It has also been suggested that the previous call had in-fact been to pick up his wife from a police station who was then present in the car during the incident between Martin and the ambulance.

Footage by the OHP released Friday shows the ambulance personnel repeatedly informing Trooper Martin that they have a patient in the back of the ambulance that they are in the midst of transporting to the hospital. Martin yells at the ambulance driver for making what he claims was an obscene gesture – the ambulance driver asserts he raised both hands signalling confusion at the police officer’s actions. Trooper Martin can be heard telling the ambulance driver “I’m going to give you a ticket for failure to yield, and when I go by you saying ‘What’s going on?’ you don’t need to give me no hand gestures now, I ain’t going to put up with that [expletive], do you understand me?”

The video from the police dash-cam is eight minutes long, and paramedic White can be seen twice being pushed up against his ambulance by Trooper Martin. In one instance, Martin shoves White up against the ambulance while gripping his neck tightly with his other hand. In a written statement, paramedic White described the hold placed on him by the Trooper, stating “he engaged my trachea in a claw-like grip digging his nail into my neck while partially shutting off my air supply.”

[Paramedic Maurice White, Jr.] never once became aggressive to that trooper.

The sister of the patient in the ambulance, Clara Harper, was following the ambulance and witnessed the incident. Harper later viewed the footage from the police dash-cam, and she stated to Tulsa World paramedic White “never once became aggressive to that trooper.” She asserted that “He did nothing wrong.” After the ambulance was allowed to continue transporting the patient to the hospital, Harper got into the ambulance to be with her sister. “She was scared, and I was trying to calm her down and telling her everything was going to be all right,” said Harper.

My biggest concern was for the patient. If there’s any nightmare from this, it’s because of what that mother, that patient, had to go through.

Paramedic White was interviewed by KOKI-TV, and recounted his thoughts as the incident was taking place. He stated his main concern was for his ambulance patient: “It was surrealistic because I’ve never had such an experience. My biggest concern was for the patient. If there’s any nightmare from this, it’s because of what that mother, that patient, had to go through.” White’s attorney told KOKI-TV that if White deemed the arrest to be unlawful, he had the right to resist it. White is a paramedic for Creek Nation Emergency Medical Services in Oklahoma. He told FOX News he was surprised at the actions of the police trooper. “He’s taken an oath, just as I have, to protect and serve. I could not believe that this was happening,” said White.

The Oklahoma Department of Public Safety decided to release the police dash-cam video publicly after amateur video of the incident was posted to the video-sharing website YouTube. Captain Chris West, spokesman for the OHP, explained why the video was not released earlier. “We’ve been well aware of the fact that this incident has drawn enormous attention, but made the decision to protect the integrity of the investigation, any and all relevant evidence, as well as the rights of the department employees,” said West. Prior to the release of the dash-cam video, a relative of the patient had posted video of the incident to YouTube. The son of the ambulance patient can be seen in a video stating to the camera “Highway patrolman pulled over my mom’s ambulance because he’s mad we didn’t pull over, and he tried to arrest … the EMT from taking my mother to the hospital.”

One man is there protecting a patient and one man is there abusing his authority and throwing his weight around.

Richard O’Carroll, the lawyer for paramedic White, said that Trooper Martin abused his authority as a police officer. “Everything on this needs to relate back to why are we here? One man is there protecting a patient and one man is there abusing his authority and throwing his weight around,” said O’Carroll. White’s attorney filed a tort claim on behalf of his client in order to get the video of the police vehicle’s dash-cam released. Trooper Martin’s lawyer says he did not realize a patient was in the ambulance at the time of the incident.

HAVE YOUR SAY
What are your thoughts on the actions of the Oklahoma police trooper?
Add or view comments

O’Carroll explained the decision of paramedic White not to use sirens while transporting his patient to the hospital: “There was a reason he wasn’t running sirens. There was a suggestion of chest pains and a heart condition and sirens aggravate these conditions by increasing the blood pressure.” However the attorney for Trooper Martin, Gary James, said that the ambulance was not exempt from regulations because it did not have its sirens on. “If they’re not running their sirens or lights, they don’t get afforded any emergency vehicle exemptions,” said James. The OHP chief is handling an internal review into the incident. As of June 1, Trooper Martin has been on paid administrative leave.

Retrieved from “https://en.wikinews.org/w/index.php?title=Oklahoma_trooper_on_leave_after_altercation_with_ambulance_personnel&oldid=838474”

How To Evolve Your Business Model As Times Change

Are You Prepared to Meet New Customer Needs?

We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient.

In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses are OK.

I’ve written a lot about managing your small business during the pandemic, from How to Pivot Your Small Business Strategy During the COVID-19 Crisis to How to Build a Crisis Response Landing Page.

Now, we focus on the next step: emerging from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons.

As we move forward, it’s obvious that some things are forever changed. In a recent survey, 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.

So as my province of BC, Canada starts to reopen businesses, it’s time to look at your marketing and evaluate if it still makes sense to your target audience.

How to Define Your Customers’ Needs

Let’s go back`—all the way back to 1943, when Abraham Maslow proposed his hierarchy of needs. According to his theory, people are motivated to fulfill basic requirements (food, shelter) before they move on to more advanced ones (intimate relationships, sense of accomplishment).

During the coronavirus crisis, people were focused more closely on basic necessities like staying safe from COVID-19 and getting groceries. These differing needs may also have led them to buy things they wouldn’t normally buy, like lots of hand sanitizer or takeout food multiple times per week.

Some of the customer behaviour we saw during the pandemic may be here to stay, like:

  • Continuing to wear masks in crowded areas and washing hands more frequently
  • Thinking more carefully before buying “wants”
  • Working/studying from home more of the time
  • Choosing brands that are the most empathetic and conscious

So ask yourself: how have your customer needs changed during this time? What are they expecting from you?

How to Evolve Your Business Model to Meet New Customer Needs

Just because we’re slowly returning to a “new normal’ doesn’t mean everyone is going to be hopping on planes and heading to big parties. Especially for those who have been personally affected by COVID-19, it’s going to be hard to reintegrate back into society, so to speak.

Here are a few ways you might have to pivot to meet new customer needs:

1. Maintain/increase communication around health and safety measures.

A large part of pivoting your business model will include how you communicate with your customers.

For example, salons and spas have been closed for months, and even once they reopen, consumers want to know what steps they’re taking to protect their health. Some clients won’t feel comfortable stepping into a hair salon unless they know there are certain health measures in place.

Don’t be too hasty to remove your COVID-19 landing page` or health and safety messaging from your website or Google My Business listing—rather look at updating copy with new information to put your clients’ minds at ease.

2. Address new patterns. If you’ve started offering heat-and-serve meals, curbside pickup or telemedicine sessions to customers, they may expect that going forward. This can be a good opportunity to take a closer look at what worked and evolve your business model accordingly.

If you don’t sell essential services, you may have to pivot your marketing strategy to approach different spending behaviours. Many people have been hit hard financially and won’t have as much disposable income.

Others will have become accustomed to a new way of doing things. Similarly, to what I mentioned in #1, COVID-19 has changed the way that people consume certain services.

For example, a school may have to integrate more online learning into their model to attract students who are now used to and more comfortable with totally remote classes.

Many organizations are rethinking in-person conferences and other events. Will employees want to travel to huge convention centres to network with other attendees? Or, will they be happy with a virtual conference next year, too?

~~~~~~~~~~~~

READ: 3 eCommerce Challenges & Solutions for Tough Times

There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online. But an increase in internet usage doesn’t necessarily translate into increased sales for your small business.

Many consumers are hesitant to buy, either because they aren’t sure when they’ll be able to use the service you sell, or because they’ve been laid off or have had their hours reduced.

That’s why I’m sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

Read more.

~~~~~~~~~

How Can You Best Meet New Customer Needs?

No matter how you evolve your business model, it’s important to remember that meeting your customers’ needs is an ongoing process. Whether it’s two weeks post-pandemic or two years, always:

Listen, listen, listen. From monitoring your customer reviews, to sending out a questionnaire, it’s never been more important to take your customers’ feelings into consideration.

Listening on social media can also be a great way to “pulse check” how your customers are interacting with your brand and content. Then, use what you’ve learned to tweak your marketing strategy going forward.

Always be engaging. I hope you’ve been doing this during the pandemic, but it’s also critical post-COVID-19. People will still be spending lots of time at home in the near future, so create uplifting, inspiring and/or informative content for your website, social media accounts, paid ads and newsletters.

Pay attention to changing trends in your industry and customer behaviour to guide your content strategy.

Here’s an example: during the pandemic, DIY was big`—from home renos to crafts. Nielsen reported that sales of yeast were up nearly 650% from a year ago, as homebound folks baked up a storm.

So think about how your customers might be using your products or services and give them good content, whether it’s bread-baking tips or how to get out of debt.

No matter what your company sells, communicating with and reassuring your clients is still paramount. And remember: your customers can tell the difference between a sales gimmick and authenticity, so make sure you’re communicating value every time.

So what comes after the crisis? Nobody really knows for sure. But by pivoting your business model as needed now, you’ll be ready for whatever the future brings!

To your business success,Susan Friesen