Direct Marketing: The Business Of The 21st Century

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By Merv Stevens

Direct marketing is truly the preferred business of the 21st century. Why? We are quickly discovering that we cannot rely on the standard of working for someone else, so it only makes sense that we would look to other resources to change our life. I am going to share with you more about direct marketing, how it works, and why people are turning to it for their livelihood.

What is it?

So, what is direct marketing? This type of marketing is no doubt different from what you are used to. The reality is that direct sales are what make a difference in the lives of others, from the perspective that you can sell to folks directly. People love being served and they like knowing that if there is a challenge with something they have purchased, that they can come to you directly for help.

Direct marketing is simply marketing something directly to an individual, and in some cases it can be a business. It doesn’t matter what the product is as long as it’s something that is needed by whomever you are marketing to. Over the years, this has been referred to as network marketing and even MLM, or multi-level marketing, which receives criticism from many people due to how it works, and how folks get paid.


The reality is that there isn’t anything wrong with direct marketing, and the truth is that if you are marketing a real, viable product that people need, then you have a business. Those who are encouraging you to recruit others without a product or service of value, are involved in pyramid schemes and should be avoided.

How it Works

Now that you know more about what direct marketing is, how does it really work? This type of marketing is actually rather simple, in that it includes a personal decision to sign up, get training for the product and service you are providing, make sales and also recruit other people to do the same. The more sales you make and the more people you recruit, the more you will get paid.

Direct marketing means that you yourself are marketing to the public. This can be done by traditional methods such as advertisement via radio, newspaper, or television. In these current times these advertising strategies are known as offline methods. Now that we are in the 21st century, marketing is changing, meaning that most of it is now online. This not only makes it easier to market to those you already know and have as customers, but you are also going to be able to market to those you don’t know more effectively by using the internet.

Imagine that now you have all of the opportunity in the world before you, and you don’t do anything with it. Shame on you, because this is why most folks who get involved in direct marketing DON’T make any money. Because you can now use the internet to make yourself known, you will be able to market to billions of people versus only a handful.

What’s Next?

Now that you know how you can make direct marketing work for you, are you ready to get involved? You can make good money in direct marketing, and it’s very rewarding.

Now that you know what direct marketing is and how to make it work effectively, you can get involved. It gives you the opportunity to earn money which is proportional to your efforts and build a rewarding and profitable business.

About the Author: Merv Stevens works in Internet and Network Marketing. For tips and advice to help you find the best

direct marketing

strategies, go to his website:

. Act now and discover how to earn 100% commissions online by using a simple 3-step process that anyone can do… and it takes only minutes a day.


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How Business Brokers Can Help You Achieve A Profitable Result

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Customers who receive services from knowledgeable and experienced consultants in the business selling and purchasing arena can ensure their transactions are carried out effectively and without costly errors. These consultants are often referred to as business brokers or advisors. These are the type of professionals you want to consider having on your side when you have asked the question, “How can you sell your business effectively?”

Broker ServicesCompanies that are established in the industry at assisting with the sale of businesses can help their business customers by providing them with effective strategies to achieve profitable outcomes. If you are in the market to sell, take the time to consider hiring a broker who can help you achieve a business selling transaction that maximizes your profit.

Getting a Proper Valuation of Your BusinessIs important to hire a business broker/advisor they can maximize the potential of your business sale. When you have said, “I am going to sell my business,” you need a company with an extensive set of skills that incorporates business valuation services, marketing, and negotiation capabilities to facilitate a successful business sale.

If you are the owner of a large firm that brings in tens of millions of dollars in revenue each year, a business broker can help you reach an excellent reward based on the value of your business. If your businesses smaller, a business broker can also help you optimize your profit margin and deliver you the successful outcome you need with your business sale transaction.

Notifying Your Target Market of BuyersOne excellent advantage of working with an experienced business broker is that they may already have a list of qualified buyers in mind for your business. Instead of you having to seek out potential buyers, your professional broker can do this work for you and make sure your offer is presented in front of a targeted list of buyers in order to help ensure your sale is carried out in a timely manner and also at the profit margin you desire.

If you are looking to sell/buy your business, contact an experienced business broker to gather information about your options.